2023
Created in association with Motif Brands
Art Direction
Illustration
Layout Design
Bonny Doon Wines has a wine club they call "DEWN" (Distinctive Explorative Wine Network) whose brand embraces a nostalgic, macabre, mystic and galactic personality.
This particular wine label design was inspirted by vintage carnival sideshow posters and focused on a captivating design approach to the eyes to draw the viewer into the label. The effect is mesmerizing.